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Parts Mfgs. Lost Touch with Customers

Written by: Bob Paff Created on: Sunday, 02 February 2020 20:42

Mr. Manufacturer, Who is your biggest customer? Who do you depend on...

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Why Memberships?

Written by: Bob Paff Created on: Sunday, 26 August 2007 20:28

Why do I need to be a member of ASBN? The...

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We are at the Core of the Automotive Aftermarket

Written by: Bob Paff Created on: Friday, 08 April 2022 20:01

The Automotive Aftermarket is a dominant industry here in Canada....

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We Hate Issues

Written by: Bob Paff Created on: Saturday, 24 September 2022 21:27

Did you know that; In BC, anybody with tools can call...

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Marketing and Advertising on ASBN

Written by: Bob Paff Created on: Tuesday, 30 April 2024 02:47

We've changed the marketing landscape. We know that, unlike consumer marketing,...

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U.S. / Canada trade war. How will I be affected?

Written by: Bob Paff Created on: Wednesday, 26 February 2025 22:03

How badly will this trade war affect me and my...

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Why ASBN Exists? (for our industry)

Written by: Bob Paff Created on: Monday, 16 February 2026 20:43

Why ASBN Exists (For Our Industry). Our industry is in trouble. Not because...

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Tariffs, Trade Wars, and the Auto Industry: The El...

Written by: Bob Paff Created on: Tuesday, 24 February 2026 20:14

Tariffs, Trade Wars, and the Auto Industry: The Elephant in...

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Bob Paff

One Industry. One Connection Point. This isn’t a marketing problem. It’s a connection problem. We know how we got here. So What Do We Do? We don’t need to rebuild the industry. We need to reconnect it...

You may not think of yourselves as suppliers in this industry. You might see your business differently— as a manufacturer, a distributor, a service provider, or something more specialized. But if what...

Are You Invisible to the Automotive Industry? You don’t have a visibility problem. You have a timing problem . Right now, you’re trying to be seen everywhere—websites, ads, search results—hoping that...

We've changed the marketing landscape. We know that, unlike consumer marketing, commercial marketing centers around building relationships with your customers. When you are successful, volume sales wi...